For this Badan Pengelola Keuangan Haji (BPKH) Annual Report project, I was entrusted with creating a series of corporate portraits that would be used as key visual elements throughout the publication. The challenge wasn’t only about lighting or technical execution—it was about capturing a natural, confident presence in a limited timeframe, while keeping the tone aligned with the organization’s values.

Each session often lasted no more than 15 to 30 minutes. Within that short time, I aimed to build quick rapport so the expressions would come across as honest and composed. Backgrounds and angles were selected carefully to reflect both the personality of the subject and the larger visual consistency of the report.

These portraits were then integrated into the report’s layout—accompanied by graphics, color accents, and typography that together told a cohesive story of the institution. For me, corporate portraiture in this context is more than just documenting appearances; it’s about reinforcing leadership identity and making institutional communication feel more human.

“A portrait is not a likeness. The moment an emotion or fact is transformed into a photograph it is no longer a fact but an opinion.”-Richard Avedon

---

Acknowledgment
I’m grateful for the opportunity to contribute to BPKH’s publication through photography. Collaborating with a team that values thoughtful storytelling and strong visual communication was a rewarding experience. Thank you for the trust and creative space to do what I love.

BPKH is an institution responsible for managing Hajj funds in Indonesia. Its management is guided by principles of Sharia compliance, prudence, benefit, non-profit orientation, transparency, and accountability. The ultimate goal is to improve the quality of Hajj services and ensure that the funds bring greater benefits to the well-being of the Muslim community.